Amani for hospitality

Partnership models

Three ways to bring specialist wellness capability into a hospitality asset.

Amani for hospitality

Partnership Models

Flexible in structure. Consistent in standard.

The right model depends on the brand the guest should see, who will operate the spa day to day, and the level of ongoing support required. Amani helps partners select the structure (or model?) that best fits the property, with the flexibility to evolve as the business grows.

Consultancy can be engaged before an operating model is selected or independently where a defined scope of specialist expertise is required.

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Partnership Options

Three ways to partner with Amani

01

Amani Spa Franchise

A fully branded operating model providing access to Amani's intellectual property, brand identity, treatment concepts, operating systems, procurement support and professional training. The spa operates as a department within the host property, supported by Amani's frameworks, brand standards and ongoing guidance to drive consistency, performance and long-term success.

02

White-Label Spas

For properties that want to retain their own brand while drawing on Amani’s specialist expertise, systems and support. Treatment development, training, operating protocols and service standards are developed and embedded within the spa, while the property retains full brand autonomy. Well suited to partners seeking a tailored wellness experience aligned with their own identity.

03

Amani Spa Management

For partners seeking a fully managed solution, Amani takes responsibility for the day-to-day management of the spa, including team leadership, recruitment, training, service standards, financial performance and marketing support. This model provides experienced operational oversight, consistency, and commercial focus, allowing owners and operators to concentrate on the wider property.

At a glance

Compare the partnership models

Franchise

Guest-Facing Brand
Amani Spa & Wellness
Day-To-Day Operator
Host property
Amani Role
Licensed brand, system, training and support
Best Suited For
A property that wants the Amani name and will operate the spa

White-label

Guest-Facing Brand
Property Brand
Day-To-Day Operator
Host property
Amani Role
Strategy, systems, training and advisory
Best Suited For
A property that wants full brand autonomy

Management

Guest-Facing Brand
Defined in the partnership agreement
Day-To-Day Operator
Amani
Amani Role
Full operating responsibility
Best Suited For
An owner seeking a specialist spa operator
Your Questions

Choosing your partnership model

How do we choose the right model?

Start with three questions: which brand should the guest see, who will operate the spa day to day, and how much ongoing specialist support is required. Amani will review the property, team, commercial objectives and development stage before recommending a model.

Can a consultancy project later become a franchise or management agreement?

Yes. Many relationships begin with a defined consultancy scope and develop as the project progresses. The operating model can be assessed once the concept, ownership structure and operational requirements are clearer.

What is included in an Amani Spa franchise?

The exact scope is set out in the agreement. It typically includes the licensed Amani brand standards and guest experience system, treatment concepts, operating standards, training, opening support and ongoing brand guidance.

What remains the responsibility of the property in a franchise or white-label model?

The property remains responsible for the day-to-day operation. Subject to the agreement:

  • Capital investment and construction costs
  • FF&E, OE and OS&E
  • Working capital
  • Payroll and employment obligations
  • Property systems
  • Licences, approvals and local compliance
  • Operating expenses

This normally includes staffing, payroll, local compliance, property systems and operational execution, supported by the Amani standards and agreed advisory structure.

Can a white-label spa use our existing SOP's?

Yes. The purpose of the white-label model is to build the wellness offer around the property's own identity. Amani aligns the concept, treatment architecture, systems and training with the brand and service standards already in place combined with the property's brand standards.

Can Amani manage my spa if under an Amani franchise agreement?

Yes. Amani is able to manage the day-to-day operations of your Amani Spa.

What does full spa management cover?

Amani oversees the day-to-day spa operation, including team structure, recruitment, training, service delivery, standards, commercial performance, retail and ongoing optimisation. The final scope, reporting structure and brand model are agreed with the owner.

The property remains responsible for the costs of the spa operation:

  • FF&E, OE and OS&E
  • Payroll and employment obligations
  • Property systems
  • Licences, approvals and local compliance
  • Operating expenses
  • Cash flow requirements
Partnership Models

Choose the model that fits the property

Tell us who should own the brand, who should operate the spa and where the project stands. We will recommend a practical structure.

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