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Amani for hospitality

Wellness that performs

Amani is a specialist spa and wellness partner to hotels, safari lodges, resorts and wellness environments across Africa and the Middle East.

Amani for hospitality

Spa & Wellness Consultancy, Development & Management

Connecting guest wellbeing with business value

Founded in 2006, Amani works alongside owners, developers, operators and project teams, as their specialist spa and wellness partner.

We connect strategy, feasibility, concept development, interior architecture and design, procurement, training, opening support and ongoing performance, ensuring every decision serves both the guest experience and the business behind it.

Our experience spans more than 50 projects in 10 countries, from safari lodges and city hotels to destination resorts and other distinctive hospitality settings. Amani pioneered one of Africa's first authentic safari spa concepts, developed the continent's first spa aboard a passenger train and introduced Africa's first halotherapy salt room.

Every project is shaped by place, its guests and the realities of operation. The result is a wellness environment that belongs within the property, can be delivered consistently and is positioned for long-term commercial performance.

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Africa, and beyond

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20Years in wellness hospitality
50+Spa & wellness projects
10Countries of delivery
1200+Therapists and managers trained
The Value of Experience

Why Amani

Wellness has become an expectation

Wellness now appears on almost every hospitality brief. Yet too often, it is fragmented. The challenge is often turning that ambition into an experience that guests value, teams can deliver and the business can sustain.

Beautiful spaces with poor operational flow, offerings that fail to meet guest demand, under-supported teams that do not deliver consistently and experiences disconnected from the people and place they serve, can all undermine performance.

Grounded in two decades of practice across diverse hospitality environments, Amani connects the strategic, spatial, operational, human and commercial decisions from the outset. From a compelling brief to a high-performing wellness operation, we align every element to create experiences that are relevant to guests, commercially sound and built to perform.

Who We Partner With

Wellness expertise for distinctive hospitality settings

Our experience extends across a diverse range of hospitality, wellness and lifestyle environments, bringing strategic insight, operational depth and design-led thinking to each engagement.

  • Safari lodges, hotels and resorts
  • Longevity centres, wellness real estate and lifestyle communities
  • Trains, ships and distinctive hospitality assets
  • Private residences, day spas and wellness centres

Bring Amani in when you are

01

Creating a new spa or wellness environment

02

Repositioning or optimising an existing spa or wellness operation

03

 Integrating wellness across the guest journey

How we can work together

How we can work together

Engage Amani for one defined stage, a complete turnkey programme or an ongoing operating partnership.

Consultancy Services

From feasibility and concept through design, pre-opening and beyond. Eight disciplines that can be engaged for a single stage or carried through the whole project.

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Partnership Models

Choose an Amani franchise, a white-label wellness offer or full Amani spa management. The model follows the property, the brand and the level of involvement required.

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Training & People Development

Practical programmes for new openings, established teams, spa managers and community skills development, built around the standards the property needs to protect.

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Retreats, Events & Travel Trade

Bespoke experiences for hospitality events, retreats, groups and travel partners, combining wellness, leisure, culture, dining, nature and adventure around your brief and purpose.

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Products, Retail & Amenities

Professional spa products that support treatment delivery, guest amenities that enhance the guest experience and retail and gifting that extend the wellness beyond the spa.

Amani Approach

Four principles guide every project

These principles inform the decisions we make with owners and project teams.

i.

Grounded Insight

We begin with the owner's vision, the brand, the guest, the market and the competitive landscape. Listening and understanding come before recommendation.

ii.

Operational Intelligence

Spatial flow, staffing, service delivery and long-term performance are considered together from the outset. Beauty must work.

iii.

Concept with Purpose

Each wellness narrative is rooted in its setting, culture and intended guest experience.

iv.

Commercial Alignment

Treatment mix, capacity, yield, retail and guest capture are built into the model from the start.

Partner Perspective - What our partners say
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore
Start a Conversation

What’s next for your property?

Tell us about your property and what you want to achieve. We’ll help you identify the right scope of support.

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Your Questions

Working with Amani

What does Amani do for hospitality businesses?
Amani is a specialist spa and wellness consultancy, development and management company, founded in 2006. We help hotels, lodges, resorts and other hospitality properties plan, design, open, improve and operate wellness environments. Support can cover one stage or a complete turnkey project, including concept development, design and technical services, procurement, pre-opening, training and ongoing management.
Which countries has Amani worked in?
Amani has consulted, franchised, trained or operated in South Africa, Kenya, Zambia, Mozambique, Rwanda, Nigeria, Ghana, Ethiopia, Mauritius and Saudi Arabia, with further projects under development across Africa and the Middle East.
What kinds of properties does Amani work with?
Amani works across a wide range of hospitality environments, from safari lodges and city hotels to destination hotels, resorts and other distinctive hospitality settings. Amani pioneered one of Africa’s first authentic safari spa concepts and developed the continent’s first spa aboard a passenger train.
How does an engagement usually start?
With a conversation about the property and where the project currently stands, from early feasibility to an operating spa requiring a new direction. From there, we advise on the appropriate scope, engagement model and next steps.
Can Amani integrate wellness into a property that does not have a spa?
Yes. A dedicated spa is not required to create a considered wellness experience. Amani can develop wellness touchpoints across the guest journey, including in-room treatments, restorative rituals, movement and nature-based experiences, guest programming, products and amenities, operating standards and team training. The approach is shaped around the property, its setting and what can be delivered consistently.
What partnership models are available?
Properties can operate as an Amani Spa franchise, use Amani’s expertise behind their own brand through a white-label model, or appoint Amani to manage the spa. Consultancy can also be engaged independently or as the first stage towards a longer-term partnership model.
Can we engage Amani for one stage rather than the whole project?
Yes. Engagements can be structured as a complete turnkey solution or through individual stages. Partners select the level of support appropriate to their project, from a single area of consultancy through to full concept development, design, opening and ongoing management.
Do you work with our architects, or replace them?
We work alongside them. Amani collaborates with architects, interior designers and project teams, bringing specialist spa and wellness expertise to spatial planning, operational layouts, specifications and technical documentation, so the spaces work as well as they look. Amani can also lead the full interior architecture and design scope or form part of the wider design team.
How early should a spa consultant be involved in a wellness development?
As early as possible, ideally during feasibility and before the spatial footprint is fixed. Some of the most costly spa challenges, including incorrect sizing, poor operational flow and unsuitable positioning, originate in early planning. Specialist input at this stage can help prevent costly changes later.
Do you work on refurbishments as well as new builds?
Yes. Amani works across new developments, refurbishments and the repositioning of existing spas, as well as properties seeking to integrate wellness more deeply across the wider guest experience.